Our staff have many years of experience across residential, commercial, civic, educational, sporting arenas and interior design sectors.

directors: adam doak


Adam has 10 Years of experience in the industry and has worked for successful commercial architectural firms in the U.K. and Australia. Adam also won the Bernard Hegarty design award for design and research while studying for his diploma in Architecture and was curator for Populous's submission to the 2010 Venice Biennale.  Adam has also been a visiting lecturer at the London Metropolitan University. His role at FORMplay is as design director and his experience places him in a strong position to translate client requirements and aspirations into reality. Adam has many years of active experience on site, throughout the construction phase, which enables him to ensure seamless progress from concept to construction.


Matt Freeman.jpg

Mathew Freeman has 15 years of experience across some 70 projects. His design output is directed predominantly towards the interior design sector but his experience enables him to lead any project from inception to completion. Mathew has worked in London throughout his career with AJ100 practices where he is a design director and acts as a lead consultant with FORMplay on all matters regarding interior design and project coordination.


Contact the team

If you would like to make a general or specific enquiry